The path to consumer attention has become convuluted and confusing. Privacy is paramount and in the cookieless world creative is the signal most important factor in advertising.
Cockatoo put creativity back at the heart of what you do. Creating solutions that worked for:
- Publisher
- Agency
- Brands
We are Cockatoo.
Introducing Cockatoo IQ
Cockatoo IQ removes the guesswork in creative design by recommending changes to ads that will yield higher attention and engagement rates based on 20 different parameters. IQ is built off thousands of creative examples which gives IQ the most powerful algorithm for predictive performance outcomes in market.
Projects
In-app gaming publisher
Cockatoo helped an in-app gaming publisher monetise their inventory but creating customised, beautiful and immersive ads that engaged gamers while they played their favorite mobile games. We helped the publisher increase commercial revenue by 300% while providing a seamless in-game experience that didn’t intrude on the user flow.
Projects
Leading media agency
Cockatoo was engaged to set up and run an internal creative solution that offered agencies client the chance to build and distribute customised video and rich media ads across campaigns. We provided design, build, distribution and reporting in an easy-to-use platform that allowed agency staff to run a successful creative offering to appeal to clients growing need to run both media and creative solutions under one roof.